Entities

Every entity gets an unique visual, consistently applied everywhere.

Entities (colleagues, relations, files, tickets, contracts, etc.) appear constantly throughout the Suite, in timelines, lists, overlays, search results, and suggestions.

Visual + color differentiation for different entities.

The Decision

Every entity gets a unique icon + color combination, consistently applied everywhere.

Consistency enables recognition. By using the same icon and color for each entity type everywhere it appears, users quickly build strong mental models.

A visual and status indicator for a specific entity.
Example slide (2024) of a FAQ entity applied in different contexts.

Icon + Color pairing:

  • Each entity type has distinctive icon

  • Each entity type has specific color

  • Both are always used together

Why both?

  • Color alone: Insufficient for accessibility and colorblindness

  • Icon + color together: Maximum recognition and accessibility

Status indicators

  • Small badge positioned fixed to bottom-right of entity icon

  • Only available for entities with a status (e.g. tickets)

  • Different colors and icons indicate different statuses

  • Shows at-a-glance entity state

Tooltips on hover

  • Show entity type name

  • Show status name if applicable

Applies everywhere

  • All entity types get this treatment

  • Consistent across all contexts

Principles

Keep it simple

  • Visual pattern recognition is faster than reading labels

  • Reduces cognitive load: brain processes icons/colors instantly

Intuitive for beginners

  • Icons are semantically meaningful

  • Color reinforces categorization

  • Tooltip provides confirmation when learning

Powerful for experts

  • Pattern recognition becomes automatic

  • Can scan timelines and find specific entity types in milliseconds

  • Status badges enable quick triage without opening entities

Inclusive & forgiving

  • Icon + color redundancy works for colorblind users

  • High contrast ensures visibility

  • Tooltips provide fallback for any confusion

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